Musicians On Call, a nonprofit that brings live and recorded music to the bedsides of patients in healthcare facilities, officially launched its latest weekly Bedside Performance Programs at Sunrise Health System hospitals today in Las Vegas. The programs are made possible through a $150,000 endowment from ACM Lifting Lives®, the philanthropic arm of the Academy of Country Music. The launch event, which took place at Sunrise Hospital and Medical Center, included a special performance by Warner Music Nashville recording artist Michael Ray for the hospital’s patients and caregivers.

With the launch of these programs, Musicians On Call will now bring Volunteer Musicians into Sunrise Hospital and Sunrise Children’s Hospital on an ongoing basis to go room to room and play for patients at their bedsides. The expansion of the Bedside Performance Programs into Las Vegas was inspired by Musicians On Call’s visit to the city last fall immediately following the Route 91 Harvest Festival. In response to the tragic events of the festival, Musicians On Call brought members of the country music community, Charles Esten, Michael Ray, The Railers, Brandon Ray and Filmore to visit hospitals, including Sunrise Hospital and Medical Center, to bring joy through music in a time of need.

“It is our vision to give all patients, their family members and medical staff access to the healing power of music. Music has a profound effect on people, and in a setting like a hospital it can restore a sense of normalcy, bring joy and complement the healing process. We witnessed this remarkable power firsthand when we visited last fall following Route 91,” said Musicians On Call President Pete Griffin, “The positive energy the artists brought to everyone still recovering physically, mentally and emotionally from an unimaginable experience was felt for months following that visit. We knew we had to come back and continue to bring that healing to this strong community. We are thrilled to return, this time on a weekly basis, thanks to the generous support of our friends at ACM Lifting Lives. We look forward to welcoming a new group of volunteers to the Musicians On Call family and sharing the joy of live music with many more patients and caregivers at Sunrise Hospitals.”

“It was not just music, it was healing for the entire community,” said Todd P. Sklamberg, CEO of Sunrise Hospital and Medical Center. “Musicians on Call helped make it possible to put the pain behind us and forge ahead as a Care Team.”

One of the artists to join Musicians On Call during their first visit to Sunrise was Warner Music Nashville’s Michael Ray. Ray joined the other artists for a “Concert for Healing” at Sunrise Hospital and Medical Center and was one of the first performers from the festival to return to Vegas to perform for survivors. At today’s launch celebration he sang his hits “Think A Little Less” and “Kiss You In The Morning” for the patients and staff in attendance.

"We played Route 91 on the main stage that Friday night, and when the band and I learned what unfolded just two days later, so many faces popped into my mind. The fans, the festival volunteers, the families, and our fellow artists … all the fans I had just seen … folks I knew were there to come together, united because of their love for country music," Ray shared before performing "Dancin' Forever" a song he played for the first and last time in October when visiting survivors, first responders and families at Sunrise Hospital. "I am here today because I saw firsthand  the healing power of music and continue to see it every night we’re on stage. ACM Lifting Lives supporting the Musicians on Call Las Vegas program is exactly why I always want to perform at Party for a Cause."

Volunteer opportunities are available for Volunteer Musicians and non-musicians to serve as Volunteer Guides and escort the musicians room to room. Anyone interested in volunteering can apply at www.musiciansoncall.org/volunteer.


About Musicians On Call (MOC)

Musicians On Call (MOC) was founded in 1999 with the mission of bringing live and recorded music to the bedsides of patients in healthcare facilities ranging from children’s hospitals to adult facilities, VA hospitals and hospices. To date, its volunteers have played for over 625,000 patients, families and caregivers  across the country. By delivering live, in-room performances to patients undergoing treatment or unable to leave their beds, they add a dose of joy to life in a healthcare facility. MOC supporters over the years include Bruce Springsteen, Kelly Clarkson, Luke Bryan, Keith Urban, Lady Antebellum, Justin Timberlake, Ed Sheeran, Reba, Gavin DeGraw, Darius Rucker, Pharrell, Amos Lee, Nick Jonas, Rachel Platten and many more. For more information, visit www.musiciansoncall.org.

About ACM Lifting Lives®

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music. Through partnerships with artists and strong ties in the music industry, ACM Lifting Lives develops and funds music-related therapy and education programs, and serves members of the community who face unexpected hardships through its Diane Holcomb Emergency Relief Fund. Generous donations and the support of artists and fans ensure ACM Lifting Lives is able to fund everything from disaster relief and helping communities in need, to music education in schools and music camps for those with disabilities, to supporting programs that use music therapy as a means to help our veterans and wounded warriors, while providing grants to help them ease back into life. For more information, please visit www.ACMLiftingLives.org.

About Sunrise Health System

Sunrise Health is among the most technologically advanced hospital network in the Southwest. Committed to providing the finest healthcare, Sunrise Health includes Sunrise Hospital and Medical Center – home to Las Vegas’ busiest ER, MountainView Hospital, Southern Hills Hospital and Medical Center and Sunrise Children’s Hospital - the state’s most comprehensive Children’s Hospital and advanced women’s healthcare services. For more information on Sunrise Health, visit SunriseHealthInfo.com.

Paul Freundlich
Paul Freundlich Associates (PFA)
Ph: 212.334.6116
www.pfamedia.net


Brooke Primero
Academy of Country Music     
Ph: 818.815.4219
brooke@acmcountry.com

Marissa Mussi
Sunrise Health System
Ph: 702.249.9461